in the press

Press Coverage

Here is a selection of media coverage of the zipp launch.

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Yours, 1st July 2008

"ZIPP's new well-being juice drinks offer a healthy alternative to sugar-packed drinks. Vitalize and Slenderize contain just 35 calories per bottle. ZIPP is available from Boots, Tesco, Morrisons priced £1.39 per 500ml bottle"

 

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Best, 29th April 2008

BEST Buy ...
"The same old diet drinks can get boring, can't they? So try new ZIPP Slenderize, which is just 35 calories per bottle and contains Zotrim, a plant weight-loss supplement that aims to make you feel less hungry. Choose between Orange Mango and Apple Elderflower infuzions, £1.29 per 500ml bottle, from Tesco and Morrisons stores."

 

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 The Daily Express, 29th March 2008

Free healthy juice drink to every reader
"The Daily Express has teamed up with ZIPP Healthy juice drinks to offer every reader a free bottle of ZIPP Slenderize. ZIPP Drinks offer a simple and delicious way to help lose weight. A fusion of natural fruit juices ensure there are only 35 calories per bottle. The Zotrim formulation in ZIPP Slenderize is scientifically proven to support healthy weight loss as part of a calorie-controlled diet combined with regular exercise. 

Enjoy your free bottle of ZIPP Slenderize!"

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 Woman's Own, 12th May 2008

Three of the Best ... Healthy Drinks
"ZIPP Vitalize Raspberry Blueberry contains 75 per cent of the recommended daily allowance of vitamin C and E, six B vitamins, zinc and folic acid. It is good for keeping you well. Folic acid protects your heart, zinc help the immune system. It is stocked at Boots, Tesco and Morrisons"

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SHE, 30th April 2007

All About You
"ZIPP is a fusion of natural juices with optimum levels of anti-oxidants, essential vitamins & minerals and a unique combination of herbal extracts. Delicious on the palette it is a healthy alternative to sugar-rich soft drinks and juices.

To celebrate the launch of this delicious new drinks range, ZIPP is offering free pamper treatments..."

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Best, 10th July 2007

Switch your snacks for a healthier treat!

Slim like a star - Food Swap: Save 95 cals!
One can of fizzy orange drink: 130 cals
One bottle of Orange Mango ZIPP Slenderize: 35 cals

"At last there's a tasty soft drink that's actually good for you. ZIPP contains a shot of Zotrim, a blend of appetite lowering herbs. Try a glass before meals and you should eat less. It costs £1.29
per bottle."

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SHOUT!, 10th May 2007

Switch your snacks for a healthier treat!

Leave it: Fizzy drinks are full of sugar so try diet drinks for low-sugar slurpin'! Sprit (500ml) Cals: 220; Sugar: 10.6g

Love it: ZIPP Vitalize drinks are packed full of vitamins, minerals and even contain great tea! Cals (500ml): 35; Sugar: 6g.

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Love It!, 19th June 2007

GRAB IT ... ZIPP Slenderize and Vitalize juice drinks, £1.29 (http://www.zipp-me.co.uk/)

"These tasty new juice drinks are only 35 calories per bottle and come in orange mango, apple elderflower, raspberry blueberry and peach passionfruit flavours"

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Daily Star, 8th April 2007

Take 5 - Health News

"At last there's a tasty soft drink that's actually good for you. ZIPP Slenderize and Vitalize natural fruit juices contain anti-oxidants, essential vitamins, minerals and herbal extracts and are only 35 calories. ZIPP Slenderize comes in Orange Mango and Apple Elderflower and contains Zotrim weight loss aid. Log on to zipp-me.co.uk."

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No. 1 Magazine, May 2007

Health in the Headlines

"At last there is a tasty, healthy alternative to sugar-rich drinks. A new range of healthy juices has hit the market. ZIPP is a fusion of natural juices that contain antioxidants and essential vitamins and minerals. It comes in two versions: ZIPP Slenderize and ZIPP Vitalize. ZIPP Slenderize claims to be the first soft drink in the UK to offer weight management benefits with scientific proof, whereas one bottle of ZIPP Vitalize contains 75% of the recommended daily allowance of essential vitamins and minerals."

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Slim at Home, August 2007

Health News

"Staying hydrated during the warmer months can play an important part in your weight loss. Although water is the sensible option, occasionally a bit more flavour is the order of the day! Just make sure you have diet-friendly alternatives to hand, or you could find yourself gulping down unnecessary calories. One drink that's set to become a slimming essential is ZIPP Slenderize (£1.29, zipp-me.co.uk). Available in orange mango and apple elderflower infusions, each bottle contains little more than 33 cals. Better still, the secret ingredient, the slimming agent Zotrim, is great for curbing mid-meal snack attacks."

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Oxford Mail, 9th January 2007

"Tapping into Health Boom. Two marketing experts aiming to tap into the boom in healthy living have devised their own range of soft drinks. Jacob Bruun-Jensen said: "We created the ZIPP range for people who regularly buy cold, soft drinks and are concerned about their health ..."

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Daily Echo, 1st May 2007

"Watching your waistline to fit into all those slinky summer dresses and itsy bitsy bikinis? Indulge without the guilt with two new fruity drink lines - ZIPP Slenderize and Zipp Vitalize - at only 35 calories a bottle. Containing natural weight loss aid Zotrim, ZIPP Slenderize is available in orange mango and apple elderflower flavours, while ZIPP Vitalize contains 75 percent of the RDA of essential vitamins and minerals and comes in peach passionfruit and raspberry blueberry varieties. RRP £1.29 to £1.39 per 500ml bottle - available at convenience stores and cafes."

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Manchester Evening News, 5th Apr 2007

"Watching your waistline? Indulge without the guilt with two new fruity drink lines - ZIPP Slenderize and ZIPP Vitalize - at only 35 calories a bottle."

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The Western Mail, 7th Apr 2007

"Watching your waistline to fit into all those slinky summer dresses and itsy bitsy bikinis? Indulge without the guilt with two new fruity drink lines - ZIPP Slenderize and ZIPP Vitalize - at only 35 calories a bottle. Containing natural weight loss aid Zotrim, ZIPP Slenderize is available in Orange Mango and Apple Elderflower, while ZIPP Slenderize contains 75% RDA of essential vitamins and minerals and comes in Peach Passionfruit and Raspberry Blueberry varieties."

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Essex Chronicle, 19th April 2007

"Watching your waistline to fit into all those slinky summer dresses and itsy bitsy bikinis? Indulge without the guilt with two new fruity drink lines - ZIPP Slenderize and ZIPP Vitalize - at only 35 calories a bottle. Containing natural weight loss aid Zotrim, ZIPP Slenderize is available in Orange Mango and Apple Elderflower, while ZIPP Slenderize contains 75% RDA of essential vitamins and minerals and comes in Peach Passionfruit and Raspberry Blueberry varieties."

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The Blackpool Gazette, 21st Apr 2007

"Watching your waistline to fit into all those slinky summer dresses and itsy bitsy bikinis? Indulge without the guilt with two new fruity drink lines - ZIPP Slenderize and ZIPP Vitalize - at only 35 calories a bottle. Containing natural weight loss aid Zotrim, ZIPP Slenderize is available in Orange Mango and Apple Elderflower, while ZIPP Slenderize contains 75% RDA of essential vitamins and minerals and comes in Peach Passionfruit and Raspberry Blueberry varieties."

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Eastern Daily Press, 28th April 2007

"Watching your waistline to fit into all those slinky summer dresses and itsy bitsy bikinis? Indulge without the guilt with two new fruity drink lines - ZIPP Slenderize and ZIPP Vitalize - at only 35 calories a bottle. Containing natural weight loss aid Zotrim, ZIPP Slenderize is available in Orange Mango and Apple Elderflower, while ZIPP Slenderize contains 75% RDA of essential vitamins and minerals and comes in Peach Passionfruit and Raspberry Blueberry varieties."

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The Daily Liverpool Post, 17th June 2007

Try it ...
"Watching your waistline to fit into all those slinky summer dresses and itsy bitsy bikinis? Indulge without the guilt with two new fruity drink lines - ZIPP Slenderize and ZIPP Vitalize - at only 35 calories a bottle. Priced £1.29 to £1.39 per bottle."

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Integrated Health, August 2007

"ZIPP Drinks target five priority health issues amongst people today - cancer, heart health, energy and performance, weight management and immune strength. They meet consumer demand for soft drinks with real health benefits and low calorific value. The ZIPP range consists of two varieties: ZIPP Slenderize makes healthy weight loss deliciously simple with Zotrim, the UK's leading natural weight loss aid with scientific proof. ZIPP Vitalize is more than just refreshing great taste with 75% RDA of essential vitamins and minerals to support against daily stresses. RRP is £1.29 to £1.39 per 500ml bottle."

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Relentlessly Positive.co.uk, April 2007

ZIPP-A-DE-DOO-DAH
"Get your daily dose of goodies in a bottle ... There's a new kid on the block in the race to promote "the healthiest fruit drink" - and ZIPP seems determined to forge ahead with some pretty impressive health credentials ..."

Link: www.relentlessly-positive.com/index.html 

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Fat Happens.com, April 2007

"Fed up with fad diets that only leave you tied and craving for "naughty" food? Then thank goodness for ZIPP, which not only offers weight management benefits but also tastes great and is only 35 calories per bottle ..."

Link: http://fathappens.com/

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The Grocer, 3rd March 2007

"A taste of the exotic drives great demand ... Fresh Ideas finalist, Infuzions, is promoting its range of low-calorie juice drinks called ZIPP designed to aid natural weight loss."

The Grocer, 27th May 2006

Brand News
"A new range of fruit-based drinks called ZIPP is targeting specific health demands and pioneering what brand owner Infuzions predicts will be a £15m opportunity in three years..."

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ProWholesaler, May 2007

"A new product this year is ZIPP, a better-for-you natural fruit drink from Infuzions. ZIPP combines natural juices with an optimum level of antioxidants, vitamins and minerals and a combination of herbal extracts. According to Infuzions, ZIPP Slenderize makes healthy weight loss simple, and ZIPP Vitalize has 75% RDA of essential vitamins and minerals to support against daily stresses. Jacob Bruun-Jensen, managing director of Infuzions, says: ZIPP has performed very well in consumer research, with 6 out 0f 10 consumers saying they would purchase the product on a regular basis. This is a very high score for any new product, especially in the crowded UK soft drink category."

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Scottish Grocer, May 2007

"A NEW name has arrived at the premium end of the juice market, bursting with natural juices, antioxidants, essential vitamins and minerals and a combination of herbal extracts. Quite a lot packed in then! ZIPP from Infuzions has been developed by nutritional experts and dieticians and consists of two varieties: ZIPP Slenderize and ZIPP Vitalize"

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Retail Newsagent, 16th March 2007

"ZIPP's range of low-calorie soft drinks claims to do far more than just quench thirsts ... For those looking for something to wash down those snacks, Oxford-based Infuzions was launching ZIPP, a range of better-for-you, low-calorie juice drinks."

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Convenience Store, 10th August 2007

"Another new entrant to the market is the ZIPP brand - a fusion of natural juices with antioxidants, vitamins and herbal extracts. The company estimates that there is a £235 million annual off-trade market opportunity for healthy soft drinks in the UK."

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Independent Retail News, 30th March 2007

"Adult beverage maker Infuzions is launching ZIPP slenderize and vitalize, two health drinks in Orange Mango & Apple Elderflower and Peach Passionfruit & Blueberry Raspberry flavours."

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 Independent Retailer, March 2007

"ZIPP from Infuzions is a new and innovative better-for-you soft drink that has been shorted listed for IFE Fresh Ideas. It is a range of delicious natural fruit drinks that are low in calories (no more than 35 calories per bottle) and provide real health benefits..."

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Retail Express, 24th April 2007

"New launches to the soft drinks market include ZIPP, a new range of premium better-for-you natural fruit drink with added health benefits from Infuzions."

Retail Express, 2nd July 2007

"Since the launch in April this year, ZIPP has performed strongly attracting more than 10,000 consumers to its website, due to its extensive and long running promotion. There are two varieties - ZIPP Slenderize, which has a diet factor and ZIPP Vitalize, which contains essential vitamins and minerals. "ZIPP is performing extremely well and we aim to boost sales even further with heavy investments, promotions and on-going sampling nationwide", says Jacob Bruun-Jensen, managing director of Infuzions."

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FMCG Magazine, May 2007

"Innovative healthy beverage manufacturer, Infuzions Ltd., has worked with food scientists and dieticians to create two lines of products in the better-for-you category addressing the day-to-day health demands that affect the nation such as weigh management, energy performance and immune strength. ZIPP functional fruit-based beverages are made from national ingredients, antioxidants and essential vitamins and minerals."

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Sandwich & Snack News, April 2007

"Infuzions has launched a range of new premium natural fruit drinks that are low in calories and provide real health benefits. The range consists of two varieties: Slenderize, aimed at natural weight loss and Vitalize with 75% RDA of essential vitamins and minerals to support against daily stresses..."